Contact Us

3L Consultancy Pte Ltd
137, Market Street,
Level 6
Singapore 048943


Tel: 6809 3873
Fax: 6809 3701

Strategic Key Accounts Servicing


Course Overview

This 2-day workshop is specially designed to equip managers & senior executives with the critical key accounts servicing strategies and techniques that keep and grow their strategic customer base. It also includes chosen step-by- step techniques to help differentiate themselves in the marketplace to win new key accounts.

Course Objectives

By the end of this 2-day workshop, participants will be able to:

  1. Understand the road map for attracting, retaining & growing prime accounts that bring significant contribution to the corporate profitability & growth.
  2. Understand & Apply customer value creation process through opportunity scanning tools & getting ahead in business through the PPP techniques.
  3. Prepare & formulate key account selling & servicing strategies to get more desired business results.

Course Outline


Training Methodology

Experiential learning through role-plays, interactive games, self-evaluation & discovery as well as group exercises and critiques though work place case study.

Who Should Attend

Managers & Senior executives who are responsible for sales growth of major customers and key accounts.

Program Duration

2 days